Description:
On the top of “Für Unternehmen” B2B Page we tested two buttons. “Beratung anfordern” or “Angebot erhalten“.

Hypothesis:
We wanted to see if more people want a quote or advisory. It was always a question because we want to show aqua alpina as professional for waterdispensers with the best service and great advisory.

Setup:
Direct test on the same page with two buttons that are shown 50/50 to users. Audience is mostly organic, no campaign is directly linked to that. Tracking is automated by divi. https://www.aquaalpina.at/unternehmen/

Variations design:
Two identical buttons with same anchor link. Only difference is the text. “Beratung anfordern” or “Angebot erhalten“.

Website Productfinder

Results and learning:
After 10 Days we found out, that there is a 50% higher clickrate on “Angebot erhalten”. Maybe it’s because of the current stage of the users in the buyer jurney.

 

Next actions:
Check the hypothesis in Ads, make a different design on the page.